There are several advantages to using social media for business, which increase as social media becomes more enmeshed in society. Here are eight benefits of using social media for your business.
Billions of people across the world use social media every day, and it makes sense to put your business where the customers are. Roughly 60% of Instagram users said they find new products using the platform, making it well worth your while.
It’s becoming more important than ever for businesses to have a distinct voice and engage with customers on a human level. Social media provides an easy avenue for this, allowing you to develop an identity and a voice to showcase your brand values and engage with followers.
Social media provides an opportunity for businesses to both learn from and stand out from their competitors, establishing themselves as industry leaders through engaging and relevant content. You can do this by sharing creative content on Instagram, writing thoughtful blog posts for LinkedIn or showing a fresh perspective in tweets.
Increased website traffic
If your followers like your social media content, they become interested in you and go to your website to learn more about your business, which means higher website traffic and potentially more sales for you.
Reputation is everything, and social media gives you the perfect opportunity to communicate with customers and solve issues quickly. You can even create a special hashtag your followers can use if they have a question or complaint to ensure it is seen by the right people. You can also use social media to highlight positive reviews or comments.
Analytics and insights
Most social media platforms have their own analytics tools, which allow you to monitor things like your follower count, engagement rates and click-through rates. These numbers can help you figure out what kinds of content your followers respond to best and tweak your marketing strategy accordingly.
Social media isn’t just good for engaging with your customers – you can also use it to stay on top of what your competitors are doing. Follow your competitors and take note of what seems to work well for them and what doesn’t. Work those insights into your social media marketing strategy.
It’s easy to create ads on social platforms, and the benefit is that you can target them to specifically suit your audience. Research has shown that users respond better when ads are tailored to them, and this often increases engagement.