It is very important for giant and successful companies that they protect their trade names, and for an average person this might give him or her some questions. Some people might want to know the importance of a trademark in the operations of a successful company. If you own a business, you should have knowledge on the legal actions that you will need to do if you feel that another company is violating your rights in regards to the trademark law.
This article will discuss the importance of avoiding trademark infringement by trying to explains some common trademark issues in the industry and to inform the people who have plans on coming up with a specific trade name for the business that they have.
A trademark can be define in the corporate world as phrases, symbols, or words that would identify and distinguish a company, brand, or product among the many other competitors in the market. The trademark name of a company or a brand should be something descriptive, distinctive, generic, and/or descriptive. It is very important for the clients and consumers to recognize easily the products and service manufacturer, this would be possible if companies have a trademark name that he can use as a form of advertisement of his or her business.
One common example for this is when a customer is looking for something under a certain brand, then he or she can easily find what he or she is trying to look for even without the help of any personnel from that store by just looking for the trademark logo or symbol of that certain brand.
In order to protect your products and services from being duplicated by other companies, it is very important that you have your own trademark name. The phrases, symbols, and words in a brand are not the only ones that are give protection, trademark protection also deals with the other aspects that would give the brand its uniqueness from the other brands in the market, such as its packaging and color.
The federal law and the state law has their own certain ordinance that they will follow in cases where one company violates the rights of a certain person that owns a trademark. To a person who owns a trademark name, or a business with a certain trademark, the number one federal provision that will provide him or her a very comprehensive trademark protection is the Lanham Act of 1946 that was amended on 1996.
If you are that first person to ever use that certain trademark name, then you will be give trademark rights to that trademark name in order to give you protection from other companies that might want to use the same trademark name. A certain trademark can be used by a company, with the authority of the law, If that company will be the first to include that brand with a certain trademark on their business operations.